Kai Norris • Product Founder • Ecommerce • Distribution
Building founder-led product brands with real execution.
Founder of Samurai Padel Co. I also operate the website platform for United’s Big Lily. This is my portfolio — what’s live, what’s shipping, and what I’m building next.
Launched Jan 2026
50+ rackets in 28 days
~£4.5k month one
Amazon 5★ ratings
Samurai Padel Co: ~£4.5k revenue in month one (Jan launch)
Volume: 50+ padel rackets sold in the first 28 days
Proof: Amazon 5★ product ratings + public Trustpilot reviews
Ventures
Two live brands with hands-on execution across product, ecommerce, and growth.
Samurai Padel Co
Founder-led padel brand built from scratch — product, sourcing, identity, ecommerce, and launch execution.
- Product design & sourcing
- Brand identity + packaging
- Ecommerce + conversion optimisation
- Content + growth strategy
United’s Big Lily
Website platform build for a community brand built around the Big Lily Flag of Friendship. Ecommerce expansion is next.
- Website build + ongoing improvements
- Structure for future ecommerce
- Landing pages + performance basics
- Brand platform foundations
Press, partnerships, and business enquiries.
If you want to talk product, distribution, or a brand partnership, reach out.